Shah Dry Fruits was established in 2013 to stop the exploitation by middlemen or brokers. Shah Dry Fruits is a producer of Kashmiri saffron and saffron based products, dry fruits and a platform to buy the Kashmiri hereditary products.
Saffron cultivation after 1960 has been diffused in several non-traditional areas outside of Pampore. Marketing of saffron is largely in the hands of middlemen and their firms. Generally, the price of the commodity is determined by the middlemen and the marketing firms. Shah Dry Fruits aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Shah Dry Fruits is exclusive marketing organization of “Saffron” and “Dry Fruit” branded products. Shah Dry Fruits product range comprises Saffron (kesar), dry fruits, saffron cream, saffron soap, saffron based cosmetic products, Kashmiri handicrafts, Kashmir art, Kashmiri apples, Kashmiri spices etc.
Shah Dry Fruits is not only a company but also a movement. It is in one way, the representation of the economic freedom of farmers. It has given farmers the courage to dream, to hope, to live.
We provide our costumers with an idea of who and what we are.